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Studying International Events Management Masters obviously meant we had to organise our own event. As a class of 10 we organised a murder mystery night. The game involved different activities, in locations throughout Oxford city centre including Malmaison, the castle, the Westgate and the Covered Market, to receive clues to solve the murder. We began …
Formula One is an event with huge amounts of money, drive, passion, skill and logistics behind it. One weekend they are in one location and within a few days they have packed up and moved to the other side of the world. It has been described as a travelling circus. There are 21 races for …
The Rugby World Cup (RWC) is managed by World Rugby, who oversee all activity within the Rugby community. They govern rugby worldwide, provide officials, regulations. Their values include using rugby to bring people together and using rugby to improve lives and communities. The main mission is to grow the global rugby family (World Rugby, 2014). …
Mental and physical health and generally taking time to look after yourself was a huge topic in 2018, with more and more people opening up about their struggles and encouraging others to do so too. 2018 saw the rise of mental wellbeing events and body confidence events. Health and fitness is a huge industry on …
Continue reading "Mental and Physical Wellbeing Within the Events Industry"
As an event manger at a football club or manager of a football club how do you manage the negative press surrounding attacks on players and fans from within football crowds. Racism is not the only problem within crowds, homophobic and antisemitic attacks have also occurred. Sports Minister Mims Davies has called for a summit …
Events Marketing involves creating value for the consumer (Reic, 2016). Does the event create enough value that people will go out their way to attend or possibly spend money on a ticket. Marketing campaigns for events have to reach out to consumers and promote value, entertainment, a feel for the event etc in a short …
Events needs to be original and differentiate themselves to attract an audience. Event originality allows events to stand out. Originality can be achieved by site design. A prime example of this is BoomTown festival. It is an annual UK music festival that was founded in 2009 and is held in Winchester (southern England). Every year …
Live events are a huge industry in 2018. However, many people experience them through their mobile phones. A survey by IQ magazine stated that 49% of people took photos during a live event, whilst 62% of these were aged between 18-24 (IQ Magazine, 2018). Are we ruining our experience by not fully taking in the …
The Super Bowl is one of the world's biggest sporting events and is a symbol of American culture (History.com, 2019). Super Bowl 53 (2019) reached 100.7 million people worldwide, this massive audience was the smallest in a decade (Bauder, 2019).  After two seasons of controversy following the kneeling of players during the national anthem, leading …
Billy McFarland and rapper Ja Rule, owners of Fyre Media, planned to promote his talent booking app through a music festival in the Caribbean in April 2017. The festival was a complete disaster and lesson for event planners everywhere on what not to do. The festival's promo featured top models including Bella Hadid and Hailey …
Events Management 